In a world where perception shapes reality, media relations remain one of the most powerful ways for organisations to influence how they’re seen and understood. At On The Pulse Media, this isn’t just part of what we do, it’s at the heart of who we are.
With more than two decades of proven results across elite level sport, higher education, entertainment, charities and global travel, On The Pulse Media has a wealth of experience in crafting the right stories, building the right relationships, and securing the right coverage.
Our deep and trusted network spans journalists, editors, broadcasters, influencers, and opinion shapers not just in the UK, but internationally, giving our clients the credibility and reach that make a lasting impact.
Why media relations still matters
Media coverage remains one of the most trusted ways to build reputation, raise visibility, and shape public perception. Done well, it adds credibility that advertising can’t buy. It changes conversations and opens opportunities, positioning organisations as thought leaders rather than just voices in the crowd.
When handled poorly, however, the opposite happens. A misjudged statement, tone-deaf campaign, or defensive response can undo years of hard work. That’s why media relations aren’t simply about publicity, it’s about building relationships and managing reputation.
The power of getting it right
Some of the best-known global brands continue to prove the value of strategic media relations done right.
The Social Hub’s Sustainable Travel Campaign (2025)
This forward-thinking hospitality brand created a Sustainable Travel Survey connecting with journalists through credible data about generational travel habits. By focusing on insights rather than self-promotion, they secured coverage in The Times and other national outlets while strengthening their positioning as a purpose-driven, B-Corp-certified brand.
KFC’s “FCK” Apology Campaign (UK)
When KFC faced a crisis after running out of chicken, their PR team turned potential disaster into one of the most memorable apologies in modern media history. A simple print ad reading “FCK” struck the perfect tone, human, humorous, and self-aware. The response rebuilt trust and showcased how empathy and humility can transform a headline.
IKEA’s “The Co‑Worker” Roblox Campaign (2024)
IKEA UK brought innovation to recruitment by launching a virtual hiring experience inside Roblox. The campaign went viral globally, amassing 16 billion earned-media impressions and proving that creative storytelling, when aligned with brand purpose, can deliver both attention and tangible results.
Each of these examples demonstrates how thoughtful strategies, authentic storytelling, and strong media engagement can drive influence, build trust, and ultimately strengthen business outcomes.
The power of getting it wrong
Equally, the risks of poor media management are clear and costly.
American Eagle’s “Great Jeans” Campaign (2025)
A misguided advertisement starring Sydney Sweeney sparked controversy for its perceived insensitivity and lack of awareness. The company’s refusal to acknowledge or apologise deepened criticism instead of calming it. The lesson? Empathy always wins over defensiveness.
Tesla’s AI Safety Crisis (2025)
After a tragic autonomous vehicle incident, Tesla’s overly technical response and lack of empathy came under heavy scrutiny. The company’s failure to address human emotion showed how even innovative brands can stumble if they prioritise control over compassion.
These missteps underline a simple but striking truth that media relations is not about spin, it’s about sincerity, clarity, and accountability.
What On The Pulse Media brings
On The Pulse Media isn’t just a PR, communications or marketing agency, we’re a strategic partner committed to helping organisations use media relations for real impact. Our approach is built on strategy, trust and connection.
Strategic storytelling: We identify what matters most to your audiences and transform it into stories that resonate across traditional and digital platforms.
Strong, lasting relationships: Our contacts with journalists, editors, and influencers are built over two decades, meaning your story reaches reliable voices that matter.
Global perspective, local insight: From local press to worldwide exposure, On The Pulse Media knows how to make your message count internationally.
Crisis expertise: We’ve managed high-profile challenges across sectors, supporting clients with rapid, clear, and effective responses that protect reputation.
Data-driven evaluation: Ongoing tracking of tone, reach, and engagement helps refine every campaign, ensuring continuous improvement and measurable result.
Why organisations trust On The Pulse Media
Working with On The Pulse Media means working with a team who not only understands the media landscape but thrives within it.
We know how journalists think, how newsrooms operate, and how stories evolve in a 24/7 digital world. From shaping positive narratives to managing moments of pressure, our media relations expertise ensures your organisation stays confidently in control of your story.
In business, perception isn’t everything, but it’s close. Having trusted experts who can influence and protect that perception makes all the difference.
That’s why organisations across industries choose to stay On The Pulse, because we don’t just follow the media conversation.
We help shape it.